Enterprise and Marketing

Enterprise & Business: Your Future Starts Here 🚀

Ever wondered how a simple idea grows into a global brand? Our Enterprise and Business courses are for curious, creative, and ambitious students who want to understand the world of commerce. We go beyond the textbook to explore everything from launching a start-up to managing a multinational company.

Our curriculum is designed to build real-world skills that will serve you in any career path. You’ll develop resilience, problem-solving abilities, financial literacy, and communication skills, all while learning how enterprise shapes the economy we live in. We don’t just study business; we learn how to do business.

Our Curriculum: Intent, Implementation, and Impact

Intent: What is our goal?

Our intent is to develop an enterprising mindset in all our students. We aim to equip them with the financial literacy, resilience, and creative problem-solving skills needed to thrive in a competitive world. We want students to understand the vital role that businesses play in the economy and to feel empowered to make informed decisions as consumers, employees, or future entrepreneurs.

Implementation: How do we teach it?

We implement our curriculum through a blend of theory and practical, real-world application. At Key Stage 3, enterprise concepts are woven into other subjects and explored directly in projects like our ‘Dragons’ Den’ challenge. This builds a solid foundation for Key Stage 4, where students follow specialised vocational pathways. Lessons are dynamic, using case studies of real businesses and hands-on coursework where students design, market, and pitch their own business proposals. This ensures learning is relevant, engaging, and memorable.

Impact: What are the expected outcomes?

Students will leave KGA Brune Park as confident and articulate communicators, able to analyse business problems and propose creative solutions. They will possess practical skills in marketing, finance, and planning, supported by a nationally recognised qualification. Ultimately, they will be well-prepared for further education or the world of work, with the skills and ambition to succeed in any career they choose.

Key Stage 3: Laying the Foundations

Enterprise isn’t just a subject; it’s a mindset we encourage across the entire school. Throughout Years 7, 8, and 9, enterprise concepts are woven into a range of subjects, helping you think like an entrepreneur.

Within our Computing & IT curriculum, you’ll get a practical taste of the business world. You will:

• Explore core concepts like the Marketing Mix.
• Get creative in project-based work, like our popular ‘Dragons’ Den’ challenge.

This early exposure gives you a fantastic head-start, helping you understand what studying business at KS4 involves and the exciting pathways it can open up.

Key Stage 4: Specialising Your Skills

Business is a very popular option at KGA Brune Park. At this level, you’ll follow a specialised pathway that leads to a Level 2 qualification (equivalent to a GCSE). Our courses are practical, relevant, and respected by colleges, universities, and employers.

WJEC Level 1/2 in Retail Business (Current Year 10)

This modern and dynamic course focuses on the fast-paced retail industry, one of the largest sectors in the UK. You’ll gain a deep understanding of how retailers operate, from local shops to global online giants. The course blends practical tasks with theory and is perfect for students who enjoy hands-on learning.

Key topics include:

• Understanding the retail landscape and different business types.
• The importance of customer service and building a loyal customer base.
• Marketing, branding, and visual merchandising.
• Managing stock, handling finance, and the essentials of running a successful retail operation.

This qualification is assessed through a combination of an external exam and internally assessed coursework, allowing you to demonstrate your skills in different ways.

For more detail, you can review the full specification here.

This exciting course is your chance to become an entrepreneur. You’ll learn how to develop a business idea from a simple concept into a viable and persuasive proposal. The assessment is heavily focused on practical application, allowing you to showcase your creativity and business flair.

The course is made up of three key units:

1. Enterprise and Marketing Concepts (50% Exam): You’ll build the essential knowledge needed to succeed, from spotting a gap in the market to understanding financial viability. This unit is assessed by an external exam.
2. Design a Business Proposal (25% Coursework): Working from a real-world scenario, you’ll identify a target customer, conduct market research, and design your own product. You’ll even calculate the finances to prove your idea can be a success!
3. Market and Pitch a Business Proposal (25% Coursework): In this final unit, you’ll bring your idea to life. You will create a brand identity, develop a promotional plan, and perfect your pitching skills to present your business proposal to an audience.

For more detail, you can review the full specification here.